Ads Control

MCP Intelligence

Client Channel Ad account optional From To

Mode

AGENCY COMMAND CENTER

Cross-platform portfolio

Rank Google Ads and Meta Ads accounts by attention needed before opening an individual account.

Accounts scanned—Google + Meta

Critical—Review first

Needs attention—Material deterioration

Scaling—Efficiency looks expandable

Healthy / watch—No major flag

PORTFOLIO TRIAGE

Accounts needing attention

Click Scan portfolio to rank a limited set of accounts. Keep scan limits conservative during development.

PORTFOLIO AI

Ask across Google + Meta

Run a portfolio scan, then ask which accounts need attention, where CPL is deteriorating, or which accounts look scalable.

SAVED INVESTIGATIONS

Recent AI work

Recent account conversations will appear here.

AGENCY OPERATIONS & ZERO-MISS QC

Operations Center

Run the same health, structural, fatigue and pacing checks across every ad account. Human decisions remain mandatory for changes.

Scope As of Account limit

Consistent checksSaved client QC policies control thresholds; missing API-only signals are shown as unavailable rather than guessed.

Accounts scanned—Google + Meta

Critical accounts—Review first

Needs attention—Warnings

Healthy—No configured breach

QC issues—Critical + warning

MORNING HEALTH CHECK

Priority issues

Run a check to begin.

Run Morning QC for daily delivery/performance/pacing checks, or Weekly QC for structural and fatigue monitoring.

ACCOUNT COMMAND CENTER

Google Ads overview

Choose an account and run analysis to load the decision layer.

PERFORMANCE

Performance trend

Daily performance

Run analysis to load trend data.

AI OPERATING BRIEF

What needs attention

The daily action plan will summarize the most important account movement here.

PERFORMANCE SNAPSHOT

What is driving the account?

Run analysis to load performance data.

PERFORMANCE EXPLORER

Performance by entity

Move from account totals to the campaigns, products, keywords, queries, ads and PMax groups creating the result.

CAMPAIGN PERFORMANCE

Campaigns

Open this page after running account analysis.

BUSINESS & SITE TRUTH

What the business actually got

Ad-platform claims next to GA4 site behaviour and Shopify orders for the selected client. Each source stays separate; gaps are shown, not hidden.

ATTRIBUTION CHECK

Platform claims vs GA4 vs Shopify

Choose a client and run analysis, then open this page.

AGENTIC PERFORMANCE INTELLIGENCE

AI Copilot

Ask anything about the selected account. Copilot plans a bounded read-only investigation across platform reporting, Ads Control diagnostics and Official Meta Ads MCP when relevant.

Objective: run analysis Date range Evidence-backed · read onlyBounded tool planning

✦

Ask Copilot to investigate the account.

Try “Why did ROAS fall?”, “What changed recently?”, “Check creative fatigue”, or “Find wasted spend.”

AI Copilot · read only

AI CAMPAIGN BUILDER · HUMAN CONTROLLED

Build a campaign with AI

AI proposes the setup. You edit it. Ads Control validates it. Nothing is created until all three approval gates pass, and every created entity starts PAUSED.

No draft

1 · CAMPAIGN REQUEST

Tell AI what to build

Campaign type Campaign brief

Inspect the selected ad account to see detected setup context.

2 · REVIEW & EDIT

Campaign draft

—

Generate a campaign draft. Every generated field will be editable before approval.

3 · MANUAL APPROVALS

Three human checkpoints

CREATE AS PAUSED ONLY

Gate 1Campaign strategyObjective, structure, budget, bidding and targeting.

Gate 2Ads & trackingCreatives/copy, keywords, URLs, pixel/event and UTM.

ValidationIndependent technical checksRequired fields, IDs, budgets, RSA limits and PAUSED-state enforcement.

Gate 3Final creation previewApproves the exact current draft fingerprint after validation.

Validation results will appear here.

4 · CREATE

Final controlled creation

Complete all approval gates first.

Final confirmation No activation call exists in Campaign Builder V1.

APPROVAL WORKFLOW

Action Center

Review optimization recommendations here even when no executable mutation exists. Build execution proposals only for changes that can be safely previewed and approved.

Run analysis to populate the review queue. Use Build execution proposals when you want budget/negative-keyword changes prepared for approval.

DECISION INTELLIGENCE

Optimization Plan

What the system found, why it matters, what to do next, and the expected impact.

Fix efficiency0

Scale safely0

Reduce waste0

Monitor / recover0

Priority	Type	What we found	Suggested next step	Expected impact	Confidence
Run analysis first.

PREDICTIVE INTELLIGENCE

Forecasts & scenarios

Forward-looking advertising-performance estimates with confidence ranges. These are scenarios, not guaranteed outcomes.

Forecast horizon Budget scenario

0%

ModelBounded trend + run-rateDiminishing marginal efficiency on spend increases

Run a forecast to load projected performance.

SCENARIO SIMULATOR

Budget impact

Modeled · not guaranteed

Choose a budget scenario and run the forecast.

CAMPAIGN OUTLOOK

Campaign forecasts

No forecast loaded.

PRODUCT OUTLOOK

Product forecasts

No product forecast loaded.

GOVERNANCE

Change History & Audit Log

A record of dry runs, validations and executed changes for the selected client account.

No change history loaded.

ADMIN

Team

Add people, set their role, and choose which clients and accounts they can use. New people start with no access.

Temporary password for This won't be shown again. They must change it at first sign-in.

Name	Role	Password	Access

CLIENT-SPECIFIC GUARDRAILS

Client Settings

Each ad account has its own protection rules and fiscal calendar. Switching accounts loads that platform/account's saved profile.

Not saved yet

CLIENT ACCOUNT MAPPING

Link the exact Google + Meta accounts

User-confirmed mapping is the source of truth. Account-name matching is only a suggestion and is never used for cross-channel Operations until you save this mapping.

Client / brand name Google Ads account(s)Ctrl/Cmd-click to select more than one account. Meta Ads account(s)Ctrl/Cmd-click to select more than one account.

Not confirmed

SITE & STORE DATA

Link GA4 and Shopify

Used for blended MER, new-customer CAC, the ecommerce funnel and the attribution check. Both connections are read-only.

GA4 property IDGA4 Admin → Property settings → Property ID. Shopify storeThe store's myshopify.com domain.

Not linked

GLOBAL SAFETY

Execution capability

These are backend-level limits and apply across every client.

SELECTED CLIENT

Client policy

These settings are saved separately for the account selected above and are used when generating action previews.

Objective detectionRun analysis to detect automatically

Client group / brandUse the exact same group name on this client's Google and Meta accounts. Portfolio AI uses this to compare channels.Account owner

Brand terms Protected / navigation terms Core category terms Competitor terms Protected campaign name terms

Optional target CPL Optional target cost / qualified lead

Optional target CPA Optional target ROAS

Monthly media budget Monthly lead target

Monthly revenue / conversion-value target

Operations Center QC policy

ROAS critical floorCPA critical ceiling

CPL critical ceilingZero-outcome spend threshold

ROAS DoD critical drop (%)CPA/CPL DoD critical spike (%)

Pacing warning variance (%)Pacing critical variance (%)

TOF frequency warn / critical

MOF frequency warn / critical

BOF frequency warn / critical

Learning warning after (days)Approved daily budget range

Preferred budget structurePreferred placements

Approved countries (ISO, comma separated)BOF minimum audience size

Approved age minApproved age maxApproved gender

Require UTM / URL parameter template before launch Require at least one active BOF / retargeting campaign Require purchaser/existing-customer exclusions on TOF prospecting where targeting data is available

Campaign naming regexAd set/ad group naming regex

Ad naming regex

Weekend budget scaling is client-approvedApproved weekend scale (%)

Financial year starts Max budget shift per day (%)

Approval expires after (minutes)

AI Analyst periodsUsed when a prompt says “financial year”, “FYTD”, or compares fiscal years.

Client notes